TSK · Genesis 35:6

Then he moved from there to the hill country east of Bethel and pitched his tent, with Bethel on the west and Ai on the east. There he built an altar to the LORD and worshiped the LORD.

He called that place Bethel, although the former name of the town was Luz.

Jacob said to Joseph,“The Sovereign God appeared to me at Luz in the land of Canaan and blessed me.